Establishing a powerful, comprehensive Dental Marketing Campaign is the ideal way to connect with new patients and also showcase your expertise and professionalism. Even if you have the best knowledge and tools in the business, it can be hard to acquire clients without a good marketing campaign. Which makes you wonder, what approach should you take towards creating a great digital marketing campaign? Here are the things to take into consideration.

Work on your brand

Before you start connecting with your audience, you want to work on your brand. You want to identify the brand message, create a proper logo and bring in a certain mood and style to your brand. For example, if you’re targeting adults, your brand needs to be more serious. However, a dental practice that targets children has to focus on making things fun and visually appealing, starting with the logo and the image style.

Identify the audience

The best thing you can do here is to study the market, perform a survey, assess the competition and see who they are connecting with. Generally, you want to focus on finding people that have a need for dental services, and which live within your city/region.

77% of prospective patients do their research through search engines online

76% of prospective patients do their research on a providers website

Find the right keywords

Once you identify the audience, your focus should be on performing keyword research. This is important because it helps you find keywords that your potential customers are interested in. Focus on dental keywords related to procedures, dental issues, but also make sure that you target your specific location. For example, if you want customers for your practice in New York, you should find keywords like “Invisalign New York” or anything similar. You should use these keywords in all of your content, as it will make it easier for people to reach you.

 

Study your competitors

The reason you want to study competitors is because you get to see their strategies, ideas and what content they create. You can use this as inspiration and build up on it to make an even better version that helps capture attention.

Split your audience into groups and establish a value proposition

What you need to do here is to find the niche you want to address, and then share a message specifically for that. You can also showcase various benefits you provide, such as weekend/evening appointments, alternative remedies and anything similar to that. The idea here is to split your main audience into groups and share a value proposition for each group. It should be all about the needs of that specific audience.

Budget evaluation

As you set up the Dental Marketing Campaign, you want to ensure that you have the right budget for it. A good rule of thumb is to think about the customer acquisition costs, the profit margin you expect, and what amount you earn per customer. Working with a digital marketing business is ideal, since they can make it easier to identify what budget is needed and how to address that properly.

What marketing platforms should you use?

As you identify your budget, it’s a good idea to figure out what marketing platforms you want to use. Doing SEO is a good idea to improve your website’s exposure, and you should particularly focus on local SEO if you can, so you can target local customers. You should also consider a PPC campaign with Facebook Ads or Google Ads, targeting your local area. It also makes sense to create a Google My Business page too. Email marketing is also very important, so make sure that you acquire email addresses via a form on your website, then inform those persons about your new offers and campaign.

Create content for your Dental Marketing Campaign

This varies based on what platforms you are using for the campaign. Generally, you want to have blog posts, social media posts, YouTube videos, images, content that can be spread on a vast range of platforms. Generally, it’s a good idea to use a variety of platforms, because you never know where you can find new clients.

Run the campaign

After you set all the details and planned everything, it’s time to run the campaign and study it. Start releasing content at a steady pace on all platforms, and also listen to your audience and their feedback. You also want to use Google Analytics, Facebook Insights and other similar tools if possible. This is great because it helps you assess the overall campaign’s performance, and

Conclusion

Creating a great Dental Marketing Campaign is all about research, understanding the market and requirements, but also listening to your audience. You want to have a great value proposition and proper targeting in order to connect with your clients and provide them the right services. With help from a good Dental Marketing Campaign, you get to grow your business, expand and reach new heights. We recommend following these points, then adjusting and adapting according to your practice’s needs. A good Dental Marketing Campaign always needs adjustments as you go, and that’s why you need to check the analytics at all times.

77% of prospective patients do their research through search engines online

76% of prospective patients do their research on a providers website